LONSDALE SIGNS WORLD CHAMPION JASON “AMERICAN BOY” LITZAU TO ENDORSEMENT DEAL
New York, NY – March 3, 2010 –– Lonsdale, the world’s leading manufacturer and marketer of premier boxing equipment and sports fashion, today announced the signing of super featherweight boxer Jason “American Boy” Litzau to a multi-year endorsement deal.
Under the agreement, Litzau will play a lead role in Lonsdale’s multi-platform marketing campaign as 100 years of greatness meets American fight sports and will exclusively wear Lonsdale footwear, apparel and gloves (available at www.lonsdaleusa.com) for all professional fights and Lonsdale sponsored events.
“Jason Litzau is a considerable talent and box office draw whose passion and enthusiasm for boxing and the Lonsdale brand is infectious,” said Neil Morton, head of Lonsdale USA. “Lonsdale produces only the highest quality equipment and our brand heritage and tradition spoke to Jason’s desire to be the best. His broad appeal and success in the ring will help Lonsdale continue to make inroads within the U.S.”
Litzau, who began boxing at 11 years old, compiled an amateur record of 125-10 including a Silver Gloves national championship and a spot on the 2001 U.S. National Team where he earned a second place finish at the 2001 U.S. Championships. Since turning pro in 2002, Litzau holds a record of 26 wins and 2 loses with an impressive 22 wins by way of knockout and is the current NABF Super Featherweight champion.
With well over a century of European history, pride and tradition, Lonsdale is the most sought after name in the industry with origins going back to Hugh Lowther, the 5th Earl of Lonsdale who organized the first match using boxing gloves in 1891. Long known for quality craftsmanship, premium materials and technological advances, the Lonsdale brand is celebrated among the proud pugilists, coaches and fans involved in the gentleman’s sport.
Jason Litzau joins an elite list of superstars who have donned the Lonsdale logo, Lennox Lewis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson to name a few. Though it may be new on U.S. shores, the Lonsdale brand has made an immediate impact on the American boxing community and firmly cemented itself as the premier brand in boxing.
LONSDALE SIGNS WORLD CHAMPION B.J. "EL PELIGROSO” FLORES TO ENDORSEMENT DEAL
New York, NY – February 23, 2010 – Lonsdale, the world’s leading manufacturer and marketer of premier boxing equipment and sports fashion, continues to add to it’s stable of sponsored athletes by announcing the signing of cruiserweight boxer B.J. “El Peligroso” Flores to a multi-year endorsement deal.
Under the agreement, Flores will be featured in Lonsdale’s multi-platform marketing campaign celebrating 100 years of greatness meets American fight sports and will exclusively wear Lonsdale footwear, apparel and gloves (available at www.lonsdaleusa.com) for all professional fights and Lonsdale sponsored events.
“BJ Flores is a talented and respected fighter whose is enthusiastic for the Lonsdale’s brand heritage and authenticity,” said Neil Morton, head of Lonsdale USA. “We are thrilled that BJ has joined the Lonsdale team and believe his passion for boxing and Lonsdale will appeal to a large US audience.” Before turning professional Flores had a notable amateur career, including National Golden Gloves light heavyweight title and National Amateur heavyweight in 2001 and 2002, before making his professional debut in May of 2003.Flores currently holds the WBO and NABO Championship titles and has amassed a record of 24 wins and 1 loss, with 15 wins via knockout. In addition to having a flourishing professional career inside the ring, Flores can be seen making weekly appearances as a commentator on ESPN2’s Friday Night Fights.
With well over a century of European history, pride and tradition, Lonsdale is the most sought after name in the industry with origins going back to Hugh Lowther, the 5th Earl of Lonsdale who organized the first match using boxing gloves in 1891. Long known for quality craftsmanship, premium materials and technological advances, the Lonsdale brand is celebrated among the proud pugilists, coaches and fans involved in the gentleman’s sport.
BJ Flores joins an elite list of superstars who have donned the Lonsdale logo, Lennox Lewis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson to name a few. Though it may be new on U.S. shores, the Lonsdale brand has made an immediate impact on the American boxing community and firmly cemented itself as the premier brand in boxing.
LONSDALE SIGNS SECHEW "IRON HORSE" POWELL TO ENDORSEMENT DEAL
New York, NY – February 16, 2010 – Lonsdale, the world’s leading manufacturer and marketer of premier boxing equipment and sports fashion, today announced the signing of super welterweight boxer Sechew “Iron Horse” Powell to a multi-year endorsement deal.
Under the agreement, Powell will be featured in Lonsdale’s multi-platform marketing campaign as 100 years of greatness meets American fight sports and will exclusively wear Lonsdale footwear, apparel and gloves (available at www.lonsdaleusa.com) for all professional fights and Lonsdale sponsored events.
“Sechew Powell is a proven champion in and out of the ring and shares the same passion for Lonsdale’s brand heritage and authenticity,” said Neil Morton, head of Lonsdale USA. “We are delighted to have Sechew join the Lonsdale team and believe his broad appeal will further expand the Lonsdale brand reach to a larger U.S. audience.”
As a standout amateur born and raised in Brooklyn, New York, Powell was the 2000 National Golden Gloves Champion and United States Amateur Champion as a light middleweight. Since turning pro in 2002, Powell has amassed a record of 25 wins and 2 losses, with 15 of those wins coming by way of knockout. He is the top ranked super welterweight contender and will make his Lonsdale debut on March 19th against Deandre Latimore in an IBF title eliminator bout.
With well over a century of European history, pride and tradition, Lonsdale is the most sought after name in the industry with origins going back to Hugh Lowther, the 5th Earl of Lonsdale who organized the first match using boxing gloves in 1891. Long known for quality craftsmanship, premium materials and technological advances, the Lonsdale brand is celebrated among the proud pugilists, coaches and fans involved in the gentleman’s sport.
Sechew Powell joins an elite list of superstars who have donned the Lonsdale logo, Lennox Lewis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson to name a few. Though it may be new on U.S. shores, the Lonsdale brand has made an immediate impact on the American boxing community and firmly cemented itself as the premier brand in boxing.
Immediate Release
LONSDALE SIGNS STEVE “USS” CUNNINGHAM TO ENDORSEMENT DEAL
New York, NY – February 9, 2010 – Lonsdale, the world’s leading manufacturer and marketer of premier boxing equipment and sports fashion, today announced the signing of cruiserweight boxer Steve “USS” Cunningham to a multi-year endorsement deal.
Under the agreement, Cunningham will be featured in Lonsdale’s multi-platform marketing campaign as 100 years of greatness meets American fight sports and will exclusively wear Lonsdale footwear, apparel and gloves (available at www.lonsdaleusa.com) for all professional fights and Lonsdale sponsored events, starting with his IBF Cruiserweight title fight against Matt Godfrey on March 19th at the BankAtlantic Center in Sunrise, FL.
“In addition to being a world class boxer, Steve Cunningham is a world class human being who dedicates himself 100% to every aspect of his life. His passion and dedication to be the best is a natural fit with the brand and reflects Lonsdale’s 100 year heritage of authenticity and producing the highest quality equipment,” said Neil Morton, head of Lonsdale USA. “We take great pride in having Steve “USS” Cunningham join the Lonsdale team and believe his rare combination of skill and character will be a tremendous asset in introducing the Lonsdale brand to a wider U.S. consumer base.”
Born and raised in Philadelphia, Cunningham began boxing when he joined the Navy after high school in 1994 and tried out for the All-Navy Boxing Team. In his first amateur fight, Cunningham defeated the reigning All-Navy Light Heavyweight Champion. A natural boxer, Cunningham rose quickly in the amateur ranks and became a 1998 Golden Gloves Champion before turning pro in 2000 where he has earned an impressive 22 wins against 2 loses, with 11 wins by way of knockout.
With well over a century of European history, pride and tradition, Lonsdale is the most sought after name in the industry with origins going back to Hugh Lowther, the 5th Earl of Lonsdale who organized the first match using boxing gloves in 1891. Long known for quality craftsmanship, premium materials and technological advances, the Lonsdale brand is celebrated among the proud pugilists, coaches and fans involved in the gentleman’s sport.
Steve Cunningham joins an elite list of superstars who have donned the Lonsdale logo, Lennox Lewis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson to name a few. Though it may be new on U.S. shores, the Lonsdale brand has made an immediate impact on the American boxing community and firmly cemented itself as the premier brand in boxing.
Be sure to join Lonsdale on Facebook (www.facebook.com/Lonsdale) and Twitter (www.twitter.com/LonsdaleUSA) to stay connected and receive up to the minute information about Sechew “Iron Horse” Powell and the Lonsdale brand.
Boxing Retailer Ringside Welcomes an Exciting New Line of Equipment and Apparel from Lonsdale
Lenexa, K.S. – June 16, 2009 – Ringside, one of the largest mail-order and web based suppliers of competitive boxing equipment in the world, formally announced today the addition of boxing equipment and apparel from Lonsdale, a leader in sports fashion and boxing equipment. Lonsdale celebrates its 100th year by entering the US market as a forerunner in boxing manufacturing. Lonsdale will commemorate this milestone with the launch of Lonsdaleusa.com.
“Lonsdale is one of the biggest, most popular boxing brands in Europe and has been for over a century. I’m both humbled and thrilled that they have joined the Ringside team. Lonsdale brings with it a highly sought after sense of elegance and sophistication that is refreshing, and together, we insure that all our customer’s needs are met.” - John Brown, Owner/CEO, Ringside, Inc.
Lonsdale will round-out Ringside’s selection of the most sought-after names in the business, cementing itself in the industry as "The Best in Boxing." Ringside will offer a wide range of professional boxing and training equipment from Lonsdale, including Lonsdale Professional Fight Gloves, Lonsdale Premier Bag Gloves, and Lonsdale Amateur Competition Headgear.
“The decision to team with Ringside was a natural fit. Like Lonsdale, Ringside shares the same passion for the brand’s heritage and 100 years of authenticity and produces only the highest quality equipment,” said Neil Morton, CEO of IBML-USA, the licensing agency responsible for the managing of the brand in the USA. “We are looking forward to working with Ringside in introducing Lonsdale to a larger US audience, and taking the brand to the next level.”
With well over a century of European history, pride and tradition, Lonsdale boxing equipment has made landfall in the United States. In 1891, the 5th Earl of Lonsdale, Hugh Lowther, organized the first boxing match using gloves, rather than bare fists. In 1909, Lord Lonsdale awarded the first championship belt to a British professional boxer, establishing a tradition that has become a trademark of the sport.
Lennox Louis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson are but a few of the superstars who have donned the Lonsdale logo, making the boxing brand new to America, but not to the proud pugilists, coaches and fans involved in this gentlemen’s sport.
Into each piece of Lonsdale equipment goes quality craftsmanship, premium materials and the latest in technological advances. Lonsdale’s rich history is undeniable, just like the gear emblazoned with its logo.
Lonsdale products are available through Lonsdaleusa.com immediately.
About Ringside, Inc.
Ringside, Inc. is a mail order boxing equipment company based in Lenexa, Kansas. In business since 1977, Ringside is one of the largest suppliers of competitive boxing equipment in the world. Ringside has forged strategic partnerships with the biggest, most sought-after brands in the business, including Lonsdale, Cleto Reyes, Grant, Everlast, Top Contender, adidas, Fairtex and Windy, cementing itself in the industry as "The Best in Boxing." For more information, call 877-4-BOXING or log-on to www.ringside.com.
About IBML-USA
IBML-USA is a specialist brand licensing and marketing agency who develops and supports the growth of a large portfolio of well-known sports, fashion and outdoor brands worldwide. Its dedicated in-house teams cover brand management, analysis, legal counsel, marketing and factory auditing. Its brands include Antigua, Campri, Carlton, Dunlop, Donnay, Everlast, Golddigga, Kangol, Karrimor, Lonsdale, No Fear, and VooDoo Dolls. For more information, call 646-794-0252 or log-on to www.ibml-usa.com.
Be sure to join Lonsdale on Facebook (www.facebook.com/Lonsdale) and Twitter (www.twitter.com/LonsdaleUSA) to stay connected and receive up to the minute information about BJ “El Peligroso” Flores and the Lonsdale brand.
Press inquiries, please contact IBML-USA:Sharyn Meaney / 646.794.0252 / Sharyn.Meaney@ibml-usa.com
